INTRO
A campaign that merges strength, overcoming limits,
and an urban vibe, with the music setting
the pace for heavy training sessions.
The idea is: “Peso Muerto isn’t just an exercise —
it’s a mindset.”
click to
watch
5 very strong personalities, coming together in a coordinated way to promote the same release.
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Artists in campaign
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TikTok posts scheduled
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Instagram posts scheduled
karl wine
social midia
Some of
our initiatives
release focused on fitness and sports
song with strong playlist potential
easy-to-replicate, easy-to-produce content
song well-suited for dances and original content
